hi , i am
Simone
Marçal .

creative thinker

download resume

about me

Currently, I am working in the technology industry, where I serve as a Senior Product Manager and Business Development Manager for a leading Brazilian fintech super app. I have extensive experience in various digital products, including taxi apps, mobile payments, blockchain, cryptocurrencies, and programmable money.

my pathway

2000 - 2005

Corporate Portals and Internet Banking

Fundação Getulio Vargas | GV Consult

Sao Paulo, Brazil

I created the GVConsult corporate portal to transform data into actionable information, tailoring it to the needs of large corporations. I pioneered early agile administrative processes ahead of SCRUM methodologies. As a speaker and exhibitor, I've participated in numerous IT and management events. My notable projects include web solutions for Banco do Brasil, FIESP, Grupo EDP Brasil, and several governmental agencies in São Paulo.

2006 - 2008

Private and Government Digital Design Hub

BLUME DESIGN & BRQ S.A.

Brazil & USA

As the founder of Blume Design in 2006 and a Senior Consultant specializing in Digital Design and UX, I've tackled innovation challenges in product and digital design. My firm has served high-profile clients including Citibank, Banco do Brasil, J. Safra, and Grupo Pão de Açúcar, delivering projects ranging from internet banking and e-commerce platforms to municipal portals and branding initiatives. At Blume Design, we harness Design Thinking to creatively address each project's unique needs, enabling us to anticipate and mitigate potential issues through strategic experimentation. This approach has seamlessly extended to my work at BRQ, where I led multidisciplinary teams to develop and enhance digital solutions for banks and retail giants in both public and private sectors. Our focus on structured, objective solutions has transformed client ideas into successful, operational realities, establishing a track record of influential digital landscapes.

2012 - 2018

Chief Product & Operations Officer

FrontPay & TecleTaxi by HumanBios

Brazil, Switzerland

As the former Director of Product, Technology, and Business at a startup, I led the development of FrontPay and TecleTaxi, two innovative digital products. I coordinated strategic collaborations across legal, marketing, and technology sectors. FrontPay, aimed at small to medium businesses and unbanked individuals, showcased our capabilities despite a pause due to funding strategies. Meanwhile, TecleTaxi, a corporate taxi service with integrated digital payments, secured $4 million in investments and gained significant market traction with minimal marketing. I managed diverse teams, drove business initiatives, and enhanced our market presence and stakeholder relationships through operational excellence.

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